Discover the system that EXPLODED my Instagram account to 800,000 followers in just 5 years, and learn how you can turn your passion for photography into a money-making business... all while travelling the world and living a lifestyle you love.


Hey, I'm Jord!

Writing to you from the

Land of Stagnant Instagram Accounts

You may be familiar with this place. It’s where photographers...
  • Feel like they're in constant battle-mode with the algorithm which keeps burying their photos in favour of 'trendy' Reels.
  • ​Have seen their engagement and reach plummet in recent months and don't know how to get back on track
  • Post stunning photos but growing on the platform and wonder if the market is just too saturated.
Because of this and more, so many amazingly creative photographers aren’t making the most out of their talents. And it gets worse... Not only are they struggling with consistent growth on Instagram, they don't know how to approach clients and start making money with their photography.

Because Without INSTAGRAM Engagement OR BUSINESS Know-How...

  • Your account doesn’t get approached by potential clients
  • Your portfolio doesn't get viewed
  • ​​Your cold pitches don’t get responded to
And to top it all off, because it has been almost impossible to travel for the past few years, you might be thinking that it's impossible to make money as a travel photographer...

You'll be pleased to know this couldn't be further from the truth. 

Photography is needed more than ever right now!

Let me tell you why...

Now that the world has opened up again, 2023 travel is getting redefined, and every brand in the travel industry needs to reposition their message. This means they all need new photos for their marketing and advertising campaigns in order to attract tourists and boost their profits.
By 2030, there will be an estimated 1.8 billion tourists worldwide per year, according to the United Nations World Tourism Organization. Simply put, travel companies need to promote themselves, and for this, they need high quality photos.
Potential travelers will overlook destinations and businesses if their content is out of touch and doesn't reflect the times. That’s a whole lotta opportunity for photographers in the travel industry to help businesses stay relevant.
The future of travel is both touchless and digital. Travel content will change, as well as communication between tourists, countries, and brands. Ultimately, the need for visual representation of these changes is abundantly profound.
The opportunity for you right now as a travel photographer is in full swing.
And in order to get paid to take photos around the world, you need to know how to present your creative skills as a reputable business. You need to know how to pitch, what to offer potential clients, how to create contracts, how to network, how to determine your worth, and how to make passive income alongside commissioned client jobs.

Regardless if your photography goal is to go full-time or not.

You need to have business processes set up and structure in place to...

grow your Instagram account.
grow your EXPERIENCE.
Grow your opportunities.
Grow your income.


Hey friend,

I'm Jord, and I help passionate photographers start and scale their very own travel photography business. 

In this course, I’m sharing what I believe to be the best Instagram and Business system ever built for travel photographers.

It’s something I realised I was bloody good at after exploding my IG following to over 800,000 followers in the last five years.

The lifestyle perks that have come with it have been incredible, and I’m honoured and humbled to have worked with some of the biggest names in the industry. Now it's time for me to show you how to do the same!
I've been lucky enough to work with DJI to create content for the launches of 4 drones - the DJI Mavic Zoom, the DJI Air 2S and the DJI Mavic 3 and the DJI Air 3. I was sent the drones a few months ahead of them being released to the public so that I could put them to the test and create the content ready for the launch. 
Adobe and the Japanese National Tourism Board sent me on a trip to Japan in 2019 to create Lightroom tutorials for their website and app. I was tasked with capturing 5 hero images which would be the RAW files used for the tutorials. 
I've partnered with Visit Dubai on 4 trips (and counting) where I am hosted on an all expenses paid trip to Dubai and take photos of a range of different activities, from hot air ballooning to driving ferrari's through the desert. I even got to shoot with Anthony Joshua on my first job with the tourism board!

Can you imagine:

  • Looking at all the loyal, comment-happy followers who connect with you and graciously invest in your work.
  • Hearing pings from DMs sliding into your inbox from clients hunting YOU down!
  • ​​​Seeing your photos published in your favourite travel magazines.
  • ​​Getting asked to attend trips and be an ambassador for your favourite brands... all while being paid to do so!

All this and more is 
what I am about to teach you.

Because besides taking amazing photos

(which I know you've already nailed),

(which I know you've already nailed),

you need these two things to advance in the photography industry:


You need to grow and nurture a professional, engaged community surrounding your work on Instagram.
There's a lot of noise out there, and it’s time to set yourself apart instead of just adding to it. Does your audience...
  • Feel like your feed is a mini-magazine written just for them?
  • ​​Connect with your style and trust you as a brand?
  • ​See your content as a breath of fresh air because it isn't replicated by anyone else?
  • ​​​Flood your stories and comments every time you go live?


You need to have your workflows and systems set up, so it’s super simple for others to work with you.
Once DMs start popping up in your account from potential clients (congrats!), you’ll be met with a new range of uncertainties like how to...
  • Send a proper pitch that makes them double fist pump while signing your contract
  • ​​Close the deal with ease and confidence
  • ​Implement processes that inspire them to want to work with you
  • ​Ensure clients come back for a second, third and fourth project with you

All of this is what I want for you.

All of this is what I want for you.

Because once you learn to GROW your Instagram account, you also need to learn both how you can leverage it for business, and how to make an income without it. (And this is where so many others get it wrong).

That’s why you’ll be focusing on these two pillars inside one course: growing your Instagram account AND learning the business systems so you can make money from photography.

That’s why today, on this page only...

I want to personally invite you to my breakthrough business-building and mentorship program for travel photographers...

Say Hello To...

A comprehensive and interactive online course to help you grow your Instagram following, start & scale your photography business, and to live the freedom lifestyle that you only ever day-dreamed of.

The perfect program for travel photographers ready to get paid to travel the world and take photos.
Grown by 9x and companies have reached out to ME!
"When I started working with Jord, I had 800 followers, and three and a half months later, I have 7300 – including super high engagement. I've been approached on Instagram by a few Dutch companies for collaborations, and I've even become a Dutch ambassador. It's fantastic to see how much growth I've been getting - Jord's information is insanely good!"

- @jorrocooper


Exponentially grow your Instagram authority with loyal followers who go wild over your content.
By owning your influence and building your profitability through organic followers and real engagement.
Build a photography business that supports your monetary and lifestyle goals.
And that doesn’t stop with just getting paid to travel - you’ll uncover eye-opening opportunities to support your goals that you never knew existed
​Confidently pitch clients who see the value in your work + the value in a relationship with you
Know how to price yourself, communicate, and negotiate so that both sides are happy
Create a strong personal brand that has collaborators knocking on your virtual DM and email door
Then blow them away with not only your photos, but also with your internal processes that make you an absolute knockout to work with
Have an A-Z blueprint of alllll things Freelancer CEO, so your next best growth move is never a mystery
Fall back in love with photography and rediscover why you started taking photos in first place!

Take A Look At What We'll Cover...

Module 1 - WELCOME

You'll get ready to understand:

The real reason you need both pillars: Instagram Growth + The Business Side of Things

How to make sure you’re the next success story in your industry


You'll get clarity on:

The importance behind Instagram for photographers in 2021

The truth behind Instagram and how to not fall prey to the myths

My Instagram journey and what that means for you today


You'll analyze and identify:

Your audience, your niche, and your map on how to attract a particular following

​That your short and long-term goals align with your actions


You'll walk away with:

The perfect profile strategy to take you from zero to hero

All facets of your profile working for you, including a username that encourages visibility, a bio that catches the eye of your target audience, story highlights that position you as an approachable expert, and a profile picture that ties it all together


You'll master:

How to share content that sees consistent growth day in and day out

​The art of storytelling, the hacks behind killer travel content that your audience longs for, editing in both Lightroom and Photoshop and how to write value driven captions.


You'll dive deep into:

Your custom strategy on how to utilise Instagram Stories, IGTV, and live shows to complement your posts

Story and IGTV prompts, behind-the-scenes, and overall ideas to give you unlimited content and maximum views

A bonus Reels + Guides lesson to make sure you're ahead of the game


You’ll stride into the growth stage and:

Master the fundamental techniques to build a strong personal brand and multiply your followers
Deploy increased growth techniques such as your comment strategy, hashtag strategy, getting featured strategy, and the blueprint to stand out from the sea of sameness

Business Phase

Here’s where we transfer into (fun) business mode...


You'll discover:

What to expect with the business of travel photography

What is possible in terms of making this your career, your viable income trajectory, and a hold-nothing-back peek into my personal salary as a travel photographer


You’ll get set up with:

Re-evaluating your goals for Instagram and how you can take the next step to start making money

The nitty-gritty things needed in place prior to pitching - your portfolio, business goals (monthly, quarterly, yearly), a professional email address, setting up your business... and how to make it all work cohesively

Module 10 - WHO'S GONNA PAY YOU?

You’ll uncover the eye-opening truth of:

Unique and lucrative ways to plant your flag in the photography business that you would not have thought possible. Choose your own adventure whether you plan to stay local, travel far, work as a side-gig, or take the leap full-time: your route can be dynamic, and the opportunities are both ample and rewarding

What to expect when working with different clients and insight from some of my biggest clients as to what they look for in a travel photographer


You’ll get your photography jobs rolling by:

Properly pitching companies to include your WOW-factor (many get this technique wrong)

Creating a winning media kit, pitch deck, pitch emails, and follow up message

Knowing how to price yourself and negotiate like a boss so that both sides feel they won

Landing your first, next, or best client!


You’ll complete this module prepared to: 

Confidently accept the job, implement the next professional steps, provide a stellar customer experience, and get the job done to perfection

Create recurring customers with profitable processes and client relationships that bring the heat (and heart)


You’ll complete this module with:

Clear cut opportunities if you’re interested in making money through sponsored posts and social media

The ability to pitch, negotiate, and secure influencer jobs– including a tangible plan to establish relationships with PR companies in order to put your influencer jobs on autopilot

Module 14 - PRODUCT CREATION 101

You’ll learn how to:

Expand into selling your own products and build your personal brand beyond Instagram

Solidify work under *your* umbrella, so you always have work, even if client projects are on hold

Set up your website, sell and market your own products (even if you’re not sure what to sell right now).

Grow your email list and set up your email marketing system so your audience is somewhere you own, too. 


You’ll become a true CEO by:

Having a long-term approach to keep the longevity of your business (85% of photographers misplay this plan)

Staying ahead of the curve on unforeseen events (hello pandemic)

And if that wasn't enough...


The program includes my media kit (that I actually send out to clients), pitch deck, contract templates, invoice templates, presets, PDF guides, print-out planners and industry advice from some of my biggest clients too! You basically get a freelancers starter kit as well as all of the video content too...

More Bonuses

(expiring soon)


My brand new super affordable payment plan is open for the next 72 hours only. You can get started today for just $99, and then pay $99 a month for the following 5 months. This is the most affordable the BOTP has ever been in 2 years of running the program, so don't miss out. After 72 hours, the price goes up! 


(VALUE $300)

I’m thrilled to offer a personalised deep dive review of your Instagram account to break down what you’re doing well and what you need to work on. Sometimes we get too close to our own work, and a fresh set of expert eyes is exactly what you need. Enroll in The Business of Travel Photography in the next 48 hours, and I'll send you an IG feedback video on how you can improve your account.


(VALUE $300)

One size doesn’t fit all when it comes to sending pitches to various prospects. Here, I’m arming you with unique and professional media kit templates that are tailored to the type of clients you’re reaching out to. These templates will uplevel the presence of your entire pitch - and are the perfect first impression toolkit.

Bonus #4 pitch email template kit 

(VALUE $300)

You’ve learned all about the types of client to reach out to, you’ve had a pitching rundown in the free masterclass, you have media kit templates, and now you have pitch email templates too, so you know exactly what to say in order to secure your first, next or best photography job. These templates are tailored to the different types of brands that you’ll be reaching out to as you work your way through the BOTP course.


(VALUE $300)

Whilst I am a firm believer that photographers shouldn't have to bend to the will of Instagram to stay relevant, the truth is that Instagram Reels have been taking over recently as a means to grow your page. So, I've just added a brand new Instagram Reels bonus into the mix, so you can tackle video and Reels the right way as a photographer (no dance routine videos needed).


(VALUE $750)

This is where the magic happens! Upon purchase, you will be welcomed into this elite student community for life — once a student, always a student. Share your journey and receive the support & accountability from myself and your fellow photographers. Many of my students didn't realise the value of the exclusive group until they joined. 


(VALUE $750)

If any questions from the student group need more explanation — they’ll happen here. These scheduled live training sessions bring aspects of coaching and Q&A to each session. Many students have stated that the live sessions alone are worth the investment!


(VALUE $500)

We have monthly photography/editing challenges in the exclusive student group to keep everyone feeling creative with some great photography prizes too.


(VALUE $500)

This course is all about Instagram and Business, but if you feel you need to refresh your photography and editing skills, I've got you covered. I have included a bonus module with all my top tips for shooting and editing like a pro!


(VALUE $100)

I got into the NFT/Twitter space about 9 months ago, and it's been incredibly refreshing to dive into a new world within the photography realm. I get a lot of questions about NFTs (understandably - it can be confusing AF), so I filmed an NFT Q&A masterclass to help you get started!



This is not one of those online courses where you enroll and then never hear from me again. No, no, no... we are going to be seeing a lot of each other, my friend. I'm on hand to answer any and all questions in the exclusive student community, and you get to chat to me live once a month in the live shows too. It's all hands on deck here! And you get lifetime access - once a student, always a student.
Total Value: $8000
Regular Price: $999


New Affordable Payment Plan!
$99 today
+ 5 months x $99
This brand new payment plan means you can get that new lens or book your flight to Thailand as well as enrolling in the BOTP - win win!

How I Make Sure You’ll Succeed

If you know my style, then you know my core values behind creating a program: I design them in a way you can complete, implement, and profit from quicker than you ever thought possible. And to help you leverage its learnings, there are quizzes throughout the modules that will guarantee you put each aspect of this program into motion. With the private Facebook group and monthly Facebook lives, you will have all the support you need to reach your social media and photography business success.

The Business of Travel Photography is more than just a course. This is a mentorship program that teaches you how to grow your Instagram account, gain the confidence and industry knowledge to pitch to clients, sell your photos & make money doing what you love. When you invest in this training, you become part of a family that has your back. The content is never static, and the community is never quiet – you will have support from our private circle for life.
I now see how it’s possible to make a living from photography...
“Thanks to Jord, my account has quickly increased by over 500 followers, and I'm finding it so much easier to approach clients now. I've begun working with watch brands and food companies, and my whole experience with Jord has taken a weight off my shoulders in regards to making a living from photography.”

- @briaincolemaan

The Business of Travel Photography course vs. every other IG and travel photography business course out there

Other similar courses on the market

Content is very general and not specific to travel photography, and most high-impact techniques are reserved for 1:1 up-sells or their high-ticket masterminds.
Usually only Q&A calls (if that) to answer student questions with limited focus on actual implementation of the program.
Helps you with either Instagram OR Business but doesn't teach you how to use BOTH together to actually profit. 
Teachers hit expert-status and become too difficult to reach and connect with online. Private Facebook groups usually aren't active and teacher rarely replies to students on the group.

The Business of Travel Photography

Super-specific and value-driven content. This course builds off each chapter and leaves nothing on the table and no room for guessing. Every angle you need to WIN with your photography is broken down into 15 effective and easy-to-understand modules that turn your passion into a profitable business.
Execution-focused with quizzes for each module, LIVE group coaching, and personalized feedback throughout.
Teaches you the TWO vital pillars to make money from photography: the growth of your Instagram account + the systems of a business owner.
My students are the life-blood of my business and my accessibility to them is paramount. My mission is to ALWAYS create content, always share value, and always connect with my people. Seriously, even with 690K followers, I still respond virtually to every single DM!


You May Be Wondering...


You May Be Wondering...


To Recap, With The Business Of Travel Photography, You Get:

7 Laser-Focused Modules on Instagram Growth
(valued at $1500)
 8 Deep-Dive Modules Into Setting Up Your Photography Business
(valued at $2000)
 EXCLUSIVE: Freelancer's Media Starter Kit (templates, guides, presets)
(valued at $1000)
 BONUS: NFT masterclass
(valued at $100)
 EXCLUSIVE: Direct Access to Me
 FAST ACTION BONUS: Brand New Payment Plan
(now just $99 a month x6)
 FAST ACTION BONUS: Personalised Instagram Audit
(valued at $300)
 BONUS: 2 Tailored Media Kit Templates
(valued at $300)
 BONUS: Pitch Email Template Kit
(valued at $300)
 BONUS: Private Student Community Invite
(valued at $750)
 BONUS: Monthly Group Coaching Calls
(valued at $750)
 BONUS: Monthly Challenges
(valued at $500)
 BONUS: Photography + Editing Mastery Module
(valued at $500)
 BONUS: Instagram Reels Guide
(valued at $300)
Total Value: $8000
Regular Price: $999


New Affordable Payment Plan!
$99 today
+ 5 months x $99

What's Even Better...

You’ll have a rinse and repeat system to draw from every time you need to send a pitch, respond to a collaboration request, or need one-off support once you hit that next photography milestone.
My account keeps climbing!
"My account is growing at a much faster pace! After eight years of very little growth, my account is now growing between 200 - 300 per month– I can see the acceleration and how those numbers will increase exponentially in the future, too. What's more, is that I’m receiving so much more engagement from my followers." 

- @joetru

The Business of Travel Photography Is For You If:

You are a travel photographer who wants to get more out of your talents and life.

That means - whether you have long-term goals of going full-time, an immediate hope of working with a specific company, plans to get some side gigs, or are new to photography altogether and not sure what you want - this course will help you get crystal clear on where you want to take it.

Module 3 is designed specifically to help you flush your options out - so regardless of your end goal - you will receive the content and support to create a photography business your way, on your terms. And the way the implementation aspect is structured - quiz modules, Facebook support, accountability– you can bet we’re gonna get you there.

Overall, you’re here because you’re interested in growing your following and using it as a launchpad to making money from your photography talents. I’m ecstatic to help you carve out the YOU shaped (camera) hole in the market to make it happen.

Did We Mention It's Risk-Free?

The ‘Build Your Business,’ No-Hassle Guarantee
The Business of Travel Photography comes with a 100% guarantee... But it doesn't just stop there. That’s because I understand the risk of investing in a digital product before you’ve seen it. (Especially as photographers – you and I both know that seeing is believing.)

Here’s my promise to you – I promise that you will view Instagram and the understanding of how to grow your photography business in a completely new light with all kinds of new knowledge. You will have increasingly more confidence to get visible and understand the options you have in front of you to take on paid photography jobs. You’ll come out of this course with a step-by-step plan ready to put in motion to grow your account and grow your business in ways you may have never considered.
There's a good reason I’m a successful photographer – I take your passion very seriously because I whole-heartedly believe that photographers have the power to do so much good in the world. Our world needs photographers like you. This program was created to give you the clarity, the tools, and the support you need to grow your reach and convert your skills into income.

That’s why as you dig in and prior to consuming 20% of the material within the first 14 days of enrolling, if you decide the program isn't for you, you can ask for a full refund, as I would not feel right keeping your money. This course was created for you to succeed, and I stand by my word to make that happen.

Who Am I to Teach You?

Hey, I'm Jord Hammond!

I moved to China, bought a Canon 700D, pursued my passion, and built the lifestyle of my dreams. Five years later, I’m educating other photographers on how to do the same.

While I always had a creative talent brewing inside me, it truly came out when I started photographing my adventures. Things like witnessing eagle hunters in the remote mountains of West Mongolia, and capturing the sunset over the Great Wall of China. From that moment, I knew I needed the freedom lifestyle that continued to support these free-minded missions.

Since then, I’ve built a multiple 6-figure business that allows me to travel wide-open, document random Wednesday sunrises, and take spontaneous adventures just for the joy of snapping a picture.

The Bottom Line...

If you’ve been following me for a while, you may know a bit about my personality:

loyal & brutally honest.

I’ll always give it to you straight. And the truth is that, sure, you can try to do this alone. But here’s what usually happens when people choose this route: they continue to travel a few times a year, taking good photos, but they don’t see any significant growth on their Instagram. They keep trying to email or DM brands to no avail, and they become pretty damn fed up with their lack of success in the industry.

Because without the proper direction and support, you’ll be wasting time, wasting money, battling algorithms, and taking on unnecessary & underpaid work that won’t launch you towards your goal.

I warned you I was brutally honest ;)

When you join me and your fellow photographers inside The Business of Travel Photography course, you will know exactly what you need to focus on to grow your Instagram account and your personal brand. The exact step-by-step process is meticulously laid out for you. You’ll feel confident approaching clients for work, and you’ll know the steps to take to make money within the travel photography space, both from clients and through selling your own brand and products, too.

Ultimately, you’ll know how to leverage yourself as both a photographer and influencer, and you’ll have the motivation and know-how to make a huge change in your lifestyle.

And I’ll have your back every step of the way...

Enrolment Isn't Here Long...

Just like a college or university, enrolment is only open for a short period of time. Then I shift gears to focus on teaching, supporting, and helping you create a growing social media presence and a thriving business.

Don't just take my word for it...

Where We Go From Here...

I’m sick of seeing all those other ‘influencers’ shoving opinions down aspiring photographers' throats, hoping you believe that their way is the only way to succeed.

That’s not how it works around here.

This is YOUR business and YOUR journey, and I want to provide you with every tested and proven method so your photography business can work for you.

Let me help you prove to everyone around you that you are capable of reaching significant income through your strikingly gorgeous photos. I’ve broken it down and am giving away all my travel photography business secrets, so you too can become part of the business photography movement.

I’ll see you on the inside!

Jord x

To Recap, With The Business Of Travel Photography, You Get:

7 Laser-Focused Modules on Instagram Growth
(valued at $1500)
 8 Deep-Dive Modules Into Setting Up Your Photography Business
(valued at $2000)
 EXCLUSIVE: Freelancer's Media Starter Kit (templates, guides, presets)
(valued at $1000)
 BONUS: NFT masterclass
(valued at $100)
 EXCLUSIVE: Direct Access to Me
 FAST ACTION BONUS: Brand New Payment Plan
(now just $99 a month x6)
 FAST ACTION BONUS: Personalised Instagram Audit
(valued at $300)
 BONUS: 2 Tailored Media Kit Templates
(valued at $300)
 BONUS: Pitch Email Template Kit
(valued at $300)
 BONUS: Private Student Community Invite
(valued at $750)
 BONUS: Monthly Group Coaching Calls
(valued at $750)
 BONUS: Monthly Challenges
(valued at $500)
 BONUS: Photography + Editing Mastery Module
(valued at $500)
 BONUS: Instagram Reels Guide
(valued at $300)
Total Value: $8000
Regular Price: $999


New Affordable Payment Plan!
$99 today
+ 5 months x $99